SubscribeHID Global Hires Hege Ask as Product Marketing Manager, Automatic Fare Collection
Hire signals company's commitment to increasing business in this dynamic field
HID Global, the trusted leader in providing solutions for the delivery of secure identity, today announced that Hege Ask has been named Product Marketing Manager, Automatic Fare Collection (AFC), reporting to René van Ryt, Director of Market Strategies Financial Transactions.
Automatic Fair Collection Product Marketing
In her new role, Ms. Ask will be responsible for global product marketing and business development for the company's automatic fare collection solution offerings. Working closely with HID Global's regional groups, Ms. Ask is charged with developing and refining the company's go-to-market strategies for AFC, coordinating sales and marketing activities on a global basis.
"We are excited to have Hege Ask join HID Global," said René van Ryt. "The breadth of Hege's knowledge and work in marketing and business development in the areas of AFC and financial transactions is impressive. Her experience, coupled with her vision and strategy in the area of AFC, makes her the right person to lead us further into this market."
Prior to joining HID Global, Ms. Ask was project marketing manager for ACS Solutions Switzerland Ltd, where she assisted in developing and implementing new sales channels for fare collection products and systems. She also has extensive experience working with debit, credit and national ID card technology. Ms. Ask holds a master's degree in international management from the University of Lausanne Switzerland, as well as a bachelor's in business administration from The Norwegian School of Management in Oslo, Norway.
About HID Global
HID Global is the trusted, worldwide leader in providing solutions for the delivery of Secure Identity. The company is focused on creating customer value with product, service and know-how solutions for access and identification-related applications. Headquartered in Irvine, California, HID Global has over 2,000 employees worldwide supporting customers in more than 100 countries. HID Global is an ASSA ABLOY Group brand.